As an established SMB, why do I need a better website? Part 1

I very often get this question when I talk to businesses in our target market, more specifically in construction and industrial services. So I decided to write a post about it, digging into the reason why all businesses deserve and should have a killer website!

It is a critical topic so that it will be long, I mean, very long. Therefore it will be a several multiple parts, and I will be adding to it every week to keep the momentum and sparkle interest.

Reason #1 –24 hours Online storefront

Your potential customers can find out about you and any of your services online. If you get most of your business through networking, personal connections and word of mouth,  they will most probably want to check out your website and those of the competition before doing business with you, wouldn’t you?

Reason #2 – Customer acquisition

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website that communicates value to your potential customers, you are not doing yourself any justice. Your ideal customer is already looking for you. It’s hard enough to convince people to take action so why would you consider missing out on those who are already in motion?

Reason #3 – Value

In Business, perceived value and actual value do not match. Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the actual cost of the products and services they purchase; instead, they merely have an internal feeling for how much specific products or services are worth to them. To increase the perceived value of a product or service, marketing and copywriting are critical to the value chain. Hence your online asset is vital to efficiently communicate higher value and how unique and different your product and services are.



Another perspective on SEO from Ben Lee, Founder of Rootstrap, I could not agree more

“Google doesn’t care about your optimized blog post.

And Amazon isn’t fooled by your search ranking hacks. If you’re thinking about paying someone to teach you SEO– Don’t. Save your money. It’s ancient history. You’ll be a 21st-century dinosaur. What, then?


The kind of stuff people actually love reading: — Because it offers real, actionable value — Because they’ll tell all their friends about it — Because it’s just too damn interesting to click away from And social media. Facebook, Linkedin, Instagram, Pinterest. Putting yourself and your work out there in a genuine, human way.

And finally, good ‘ole fashioned paid advertising is done right– Ads with punchy copy selling real products that solve real problems. Where to start? Learn from people who are doing it successfully.

Keep coming up with new and creative ideas.

Refine and clarify your message– Until you build a real following. The catch? A classroom won’t teach you how to do it. And there are no shortcuts. You’ll have to put in the hours.”

What’s happening with SEO and why we are not selling it

If you think you can game SEO and ask someone to rank your domain, think again.

So what is going on with SEO today:

#1: Google’s got a lot of data, and they’re utilizing it

It’s safe to say Google understands what users want by analyzing the massive amount of data it has. If we take off our SEO goggles, it’s hard to disagree.

Personally, I love the power of choice. I’d rather pick from a list of companies with reviews and comparison data than one that only includes websites that make it to the top of organic listings.

Also (as much as I hate to say it), I trust brands. I’d instead buy a TV from Best Buy than Wouldn’t you?

#2: We’re moving into the “pay-to-play” era with Google

Not too long ago, Facebook moved into the “pay-to-play” era. Now Google’s headed that way.

Google’s primary source of revenue is advertising, counting for almost 90% of Google’s revenue in 2016. And one of their primary earners, display, is falling fast.

Google’s message is clear: If you want to sell directly through the Google platform, then you’ll need to pay for it.

But is SEO dead?

SEO is not dead. As long as people use Google search, SEO will be alive.

However, let’s recap. Money/buyer (i.e., purchase-intent) keywords are:

  1. Dominated by massive brands that 99% of the world can’t outrank (without spamming)
  2. Returning fewer product pages and more articles and other forms of content
  3. Triggering the knowledge graph, review aggregators, and more user-focused results

What this means is it’s time to reevaluate the landscape seriously. The days of ranking a products or services page first for these purchase-intent keywords are limited.

If we want to capture that traffic moving forward, there are three things we can do:

#1: Pay for it

It is very straightforward. I like to use paid search as a remarketing tactic. We capture traffic from all corners of the web, and then when those people are ready to buy (using those money keywords), we use highly targeted paid ads to snag their business.

#2: Create valuable content

Today, results are dominated by content that compares ratings and pricing for various products or services people search for.

No one shares, engages, or links to products and services pages. The fact is, no one except for us cares.

Instead of trying to jam those pages with links, create a piece of content that delivers what Google (and users) want. By creating value with your content, you open it up to earning social media shares and powerful links from relevant sites.

If you want to compete against the big dogs for organic search real estate, legal or construction services; content is your best option.

#3: Optimize your website for the web

It’s SEO (Search Engine Optimization), not GO (Google Optimization).

Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?

Each of these platforms offers unique benefits to the user. In a lot of cases, people looking for things on these platforms are likely to bypass Google altogether.

For example, l just moved into a house in west Toronto. I loathe shopping of any sort, so I allowed my girlfriend to manage the process for me. She ended up purchasing all of the furniture from Etsy (an e-commerce platform I knew very little about).

I asked her how she arrived there. Here is what she told me:

  • Pinterest – She used Pinterest search to find inspiration on how to decorate. Using keywords like “loft decorations,” she narrowed it down to the specific pieces of furniture she liked.
  • Amazon – She then went to Amazon and searched with keywords that are based on the furniture she liked on Pinterest. She was looking for rustic furniture. Amazon didn’t have a great selection of that type.
  • eBay – So she moved to eBay, knowing that she could find cheap, secondhand (i.e., rustic) furniture there. She found that most things were a little “too used,” so she moved on.
  • Etsy – Finally, she landed on Etsy, knowing they specialize in unique handmade items. She purchased all the furniture from there (and simultaneously broke my bank account).

Now, I realize she could’ve used Google to search for all these things. She chose not to, though, because she felt it was an extra step she didn’t have to take.

She chose to use those specific websites/platforms/search engines because each one was built to handle what she was looking for.

Applying this to your website

The long-winded point I’m trying to make is this:

It’s no longer just about optimizing your website for Google. It’s about optimizing your presence across the web.

By understanding who our target audience is and where they spend their time, we can attack those platforms and build an organic presence.

  • If you’re an attorney, you need to be on sites like and Find Law because they dominate the SERPS
  • If you’re a local business, Yelp and Thumbtack are crushing it right now
  • If you have an e-commerce store, get your product on as many platforms where your customers are as possible (including Pinterest)
  • If you sell large-ticket B2B services, SlideShare and LinkedIn are gold mines for connecting with C-suite executives looking for information

The list goes on and on.

Bringing it all home

Here is why we are not selling ongoing SEO.

We need to educate non-marketers that times have changed. We can’t just “rank and bank” for whatever we want anymore.

We don’t want to wait around until it’s too late. It IS NOT a phase. It is the way it’s going to be going forward, and we all need to get on board with it.

Google gets more intelligent, and as it evolves, we all need to adapt our approach to marketing and SEO. That doesn’t mean looking for ways to beat the search engine algorithms. Instead, we must learn to use them to our advantage.



Welcome to the wonderful world of cloud hosting. Yes, it is a little annoying, but it is indeed something you need to know about when creating your website!

Cloud hosting services allow you to provide hosting on virtual servers. It will enable them to pull their computing resource from massive underlying networks of the physical web servers.

Most of the time, customers can tap their service as much as they want, all depending on their wishes at any stage. It will result in savings for the customer as they have to pay for everything they use. So, because they can access this at any time, they won’t need to pay for any additional capacity. I don’t know about you but, cost saving is always a winner!!


Cloud hosting is super relevant in today’s generation as it provides services that don’t match any other server. It provides powerful and efficient resources! 😊

These services include of:

  • It provides load balance servers, and this can be used to balance any traffic that becomes too much for the website to manage.
  • It provides flexibility and reliability of any resource and the hosting based servers.
  • The cloud makes automatic backup of the websites visited, which means the sites are reliable.
  • The users are charged for the resources that are being consumed.





I hope you didn’t find this too dull. I mean, if you are planning on building a website then you have to learn about this kind of stuff.

There are plenty more things that you will need to be aware of while you are in the process of creating your website. I am here to save the day!!



Not all people are the same, so neither should your website. Take the time to figure out who it is that you want to target with your site. If you don’t have a solid grasp on who your audience is, then you can’t cater your web design to suit their needs, and they will become disinterested in what you have to say.

People often complain when they visit a website that they don’t know where to go or where to look if they are looking for something. You should be displaying everything on your site in a simple, easy way to navigate from any format, this way you will be able to direct the viewer easier. If you have a simple layout then people won’t feel so overwhelmed when they first come to visit, this means they will spend more time on your website, and your bounce rate will reduce. User-friendly, simple sites are key!

Many people think that web design only concentrates on colors, font choices, images and logos to go to your website. People just don’t realize that actually, the content of a site is the most critical factor to consider when building a website to achieve success. You have to think about things, such as content layout and what exactly it says. This is why it is always important to keep your content up to date to show off to your audience that you are ahead of the competition.

Every bugger has a mobile phone these days, so it is essential that your website is available to them as well as PC users. By having a responsive web design, you are creating the opportunity for users to reach you via their mobile device. And not only that, the size of your website will adjust to whatever size screen the user is viewing on. How cool is that?!


When it comes to deciding who you would like to create your website, like most things, you will have to do your research. Make sure you consider things such as your budget – do not get too involved with agencies that work with big companies and make things more expensive for yourself. Then at the same time, you don’t want to be going too low on the prices, because like anything, you get what you pay for.

Do yourself a favor and consider each one of these vital web design steps so you can watch it grow into what you have always wanted. Ensure you give your audience the best first impressions and most importantly – have fun