Is your website reaching as many users as possible?

Imagine that you learned there was a new web browser and 14% of users were using it. Downloading it, you give it a try and find that your website is complicated to use in this browser, some sections are broken and content that you can’t even read.

This is a big issue! That’s a significant number of users that can’t buy from your shop, use your product or learn more about your company.

You’d call up the developers of your site straight away and put a plan together to fix up the site to support this new browser. Crisis averted.

 

Don’t worry; there’s no crazy new browser that most sites have issues with. The 14% of users I’m referring to are people with disabilities. Research commissioned by Microsoft showed that 9% of working-age computer users in the US have a severe visual difficulty or impairment. Also, 5% have a severe dexterity difficulty or disability.

Because we don’t experience websites in the same way as a blind user navigating with a screen reader, the issues with our sites can be easy to overlook. The same applies to mobile websites and apps – iPhones have a built-in screen reader called VoiceOver that reads content to you and allows you to control the phone using gestures.

One thing that is simple to test try using your website with only the keyboard. Some users have visual or dexterity issues that mean this is the only way they can get around on the web. Hopefully, your site isn’t going to cause them a problem. If it does, it is worth having the issues resolved. After all, you don’t want to be missing out on 14% extra usage.

If you’d like to discuss more web and mobile accessibility, call me at 647 926 1983

Top 4 Reasons to Choose an Experienced Web Agency

Selecting the right agency partner for your website project will be critical to the project’s success.

A great agency partner will take time to understand your project goals so that they can meet and exceed them; they will introduce new ideas and insights, save you time and resources and operate as an extended part of your team.

1)Take time to understand your project goals

 

Your website is a 24/7 sales and marketing machine! We help our clients to maximize the return on investment that a professional website can give you – generating more inquiries, driving customer acquisition, enhancing user engagement and increasing trust in your brand.

We take time at the beginning of the project to truly understand our client’s goals, KPI’s and define what success looks like for them. From this solid foundation, we can be more efficient and focus as we’re clear on the targets and expected results from the outset. We have a proven track record of delivering exceptional results for our clients with their new websites delivering on average an uplift of 300% in inquiries and leads generated.

 

“We selected RadikalWeb as the partner to deliver our new website as they demonstrated a clear understanding of our business goals. They delivered a site that just two weeks after launch is driving up our web traffic and sales leads. I’d recommend RadikalWeb for any company looking to convert website visitors into sales leads.”

Mario Causevic – PhysioDNA Clinic Owner

2)Introduce original ideas and insights

 

The digital space is evolving rapidly, and you want to work with an agency partner that is engaged with emerging trends and understands how to leverage the latest technologies to make your website work hard for you and deliver a true return on investment.

Our clients expect us to have an opinion, to challenge them and to push the boundaries in our projects. They also look to us to advise on what is realistic and what can be delivered within the defined timeframe.

“Antoine has achieved that balance between innovation and technical knowhow which is invaluable in complex web projects. Their constructive and practical approach has given us fast, flexible websites and enabled us to launch on time every time.”

We have always been on the leading-edge of innovations in web design which is why we implemented AMP (Accelerated Mobile Pages) for our client CharityJob. AMP is the new big thing in mobile, so we added an AMP version of the website’s content to ensure that the site will secure even better Google positions.

“We wanted an agency that would work with us collaboratively and challenge us to try something new. RadikalWeb have gone above and beyond our expectations.”

3) Save you time and resources

Working with an experienced agency team gives you greater visibility as they can advise you on the best way to approach your project and how to avoid common pitfalls so that you can successfully manage your project.

“Delivery was precise, timely, extremely well project managed, within budget and timeframes pre-agreed.”

Over the years, we have built well-defined processes that support every stage of the website’s development. This guarantees consistency and high-quality delivery, every single time. Our delivery is informed by studying what’s happening in the industry and, more importantly, from understanding what has worked well for our clients and us over the past seven years. That’s why we can build sites that are fast, secure and extremely well optimized for search engines.

Our mission is to help our clients to deliver change quickly, at a lower cost and with low risk – our whole team is Agile Project Management certified which has moved us even further on this mission.

Partnering with the right agency will give you access to thousands of combined hours of experience. We draw on our experience of working with a diverse range of clients, and this gives our clients peace of mind. A website project that is run well is an enjoyable and rewarding process, and our experienced team will take away your stress – not add to it!

4) Be an extended part of your team

First-class customer support is the cornerstone of our business, and we pride ourselves on being fast and responsive, working as an extended part of our clients’ team.

Perhaps you’ve had experience working with a freelance developer who is spreading themselves across different parts of the business – sales, marketing, finance, admin, AND development – they are limited on time and resources. While not all freelance developers operate like this, their level of service just can’t compete with an agency that has a whole team with defined roles.

“Working with Moove feels like a partnership; an extension of our team at FutureLearn. Communication is regular and easy, and we’ve developed tools and ways of working that are appropriate to what we need to do, which feels great.”

Choosing the right agency partner for your website project is a very important decision, and it can make or break your project.  We are very proud to be a trusted supplier and partner to our clients, most of whom we have worked with for over three years. We work hard to delight our clients and deliver on our promises which is why our client retention rate is an astounding 95%!

Put our service to the test! If you’ve got a project that you would like to discuss, then please do get in touch with us.

HOW TO TELL YOUR BOSS THAT YOU NEED A BETTER WEBSITE

Are there moments in your digital day when you need to send your website link to a customer and you cringe with the thought – “They’ll never find what I need them to see.” Or maybe – “This site is such an embarrassment, I’d rather snail mail the info to them.” Does your website break in different browser? Or God forbid – does it still look like it was built in Microsoft Publisher and has clipart on it? Wow! You need a better website! It’s time to get rid of that flash intro and move into 2014!

HERE’S SOME REASONS YOU NEED TO ACT FAST & TELL YOUR BOSS TODAY – “WE NEED A BETTER WEBSITE!”

  • You could be losing customers. If people visit your website and find out-of-date information or are completely unable to view your website because of browser breaks – this needs to be fixed!
  • Google may have forgotten about you. If your website hasn’t been updated for a year or more there’s a good chance that Google might think you’re out of business. With things changing so fast these days with technology, Google expects you to keep up!
  • You might be losing employees. If you’re hiring and someone visits your website to check things out – they may opt to not even apply depending upon how wonky your website looks. They may be unimpressed and leery that your company is even real. Or your current employees may be too embarrassed to mention where they work at a dinner party for fear that their friend may Google them on their cell phones and check out the company.
  • You might be losing referrals. I don’t know about you, but I don’t send my friends links to weird looking websites. If customers can’t navigate through your website why would they refer their family or friends to it?
  • Competitors out-ranking you. This is key! Every day new websites are being launched in your industry. If you’re not constantly keeping up with your website, these latest and greatest sites will very likely out-rank you in the search engine results.

HERE’S SOME CRAZY STATISTICS THAT MIGHT CONVINCE AS WELL

  • 94% of your users find their first impression in your website’s design – Source “Kenesis”
  • 75% judge your business’ credibility from your website’s design. – Source “Kenesis”
  • 40% will abandon a website if it takes more than 3 seconds to load. – Source “Econsultancy”
  • Almost 50% of any mobile user landing on your website that has a bad experience feels as though you don’t care about your customer. – Source “Margin Media”
  • Google gives preference to sites that are built with Responsive structure. – Google

If you’re even looking up topics like this we know it must be pretty bad! These days a website can be the first impression someone has of your business. It’s got to impress them or they’ll move on and never look back. You’ve got to have social media and fresh content. If your website hasn’t been updated in the last year – Google could very easily think you’ve gone out of business. So how do you take this news to your boss and get the results you’re hoping for?

HERE’S 10 THINGS TO LOOK FOR IN YOUR WEBSITE EVALUATION

Go through you website looking at each of these points, then take this list to your supervisor or boss and share what you’ve found.

1. IS THE INFORMATION OUT OF DATE?

There’s nothing worse than a customer calling up and asking for a product that you no longer carry, or asking for a coupon deal they found on your website that expired in 2008. What about your “About Us” page? Does it have team members photos still there that have long since moved on? Do you have a photo gallery that shows your staff but you don’t even recognize them because they’re all from 10 years ago? Uggh!

One of the worst things to have out of date is your address or phone number. These types of updates are serious and need to be addressed today!

2. SOCIAL SIGNAL?

Google announced last year that if you do not have a social signal you’re dead to them (paraphrased). This simply means that if you don’t use Facebook and Twitter, Google+ and YouTube (or other networks) you’re not up-to-date and you must not care about being where your customers are. You need to use these networks weekly and link them on your website. Check out this article to show your boss – “Is facebook and other networks profitable for a company?

3. RESPONSIVE / MOBILE FRIENDLY?

When you view your website on your phone or iPad do you have to zoom in and pinch the screen to see text or images? That means your website is OLD! These days we code websites to be “Responsive” to any device, any size. If you can’t see portions of your website on your phone because they’re Flash- let your boss know this is really bad for your customers and needs to be fixed ASAP.

4. BROKEN IN BROWSERS?

Have you noticed that when you’re viewing your website in IE 8 or Chrome that things overlap each other or elements may even be missing all together? This could be a scripting error that is causing a break inside of that internet browser, and you can bet that customers are experiencing this break as well. You can check to see how your website looks across all new and older browsers using a resource like BrowserStack.

5. TRAFFIC? GOOGLE ANALYTICS

Do you know how much traffic actual visits your website? You should be using Google Analytics which is a free tool. Using this tool will help you show your boss not only actual numbers of visits seeing your site, but you can also show him/her an average age, what type of browser they use, if they visit often, what pages they visit most, how long they stay on your website and so much more! This is a online marketer’s heaven!

6. COMPETITORS ALWAYS OUT RANKING YOU?

When you search on Google for your service – does your website show up on page one? Do competitors constantly out-rank your website? How frustrating! There are many factors to this ranking, but making sure that your website was built correctly is the first step.

7. BROKEN LINKS / MISSING PAGES

Does your website have broken links or missing pages? This could be something that is caught inside of your Google Analytics. You can use other resources to check like BrokenLinkCheck.com If you’re using a Mac – check out this really great app called Integrity that you can use to check our website.

8. FRESH CONTENT? BLOG?

One of the key things that Google is watching for on your website is something new! It’s a signal that tells them a few things – 1. That you’re still in business 2. That you want to stay current for your customers 3. That you want to stay current in your industry.

One easy way to add fresh content to your website is by including a blog type feature where you can add resources or helpful articles for your customers. You can also use blogging architecture to archive your press releases, testimonials or reviews. Fresh content is important and there needs to be a way that you can add it easily and quickly to your website.

9. CAN YOUR COMPANY’S TEAM USE THE WEBSITE AS A RESOURCE?

Sometimes using your website as a company resource gets over looked. But the truth is your sales team should have pdf files bookmarked on your website so they can easily and quickly send them to your customers. They should have videos that showcase how to use your products, or that show how your products are made. These can be used to sell your products!

Your team might even need an area on your website that they can give login permissions to a select client and allow them to see secure files, details about their purchase, or even the status of their order. Are any of these tasks occurring? Why not?

10. IS IT CONVERTING?

Ultimately this is really where your boss should stand up and pay attention. Is your website converting visitors to customers? Is it keeping your existing customers loyal and causing them to return weekly, daily?

If your phone is not ringing, if your “check out” button never gets clicked on, if your sign up form never gets filled out – your website is broken in many ways!

“DON’T KNOW WHAT TO SAY?”

Let’s start off by telling you what NOT to say. Don’t say, “Our website sucks and I’m embarrassed to even say I work here.” Don’t say, “Let’s look on craig’s site for a cheap design company.” And definitely do not say, “You know we can use a free program called Wix and get a great website up and running for free!” These are random “solutions” that will not solve or improve anything.

Ultimately, you know your boss. We don’t. You should know if they are approachable and what really gets their attention. Think first though of why they’ve allowed their website to get to this obsolete state. Is it because they don’t know how to fix it? Is it because they just don’t realize it’s broken? Is it because their nephew built the website and they helped design it so they think it’s just AMAZING? Or maybe they think it will cost too much money to fix it all?

Some of our clients have come to us with a story like this: “We haven’t been able to get a hold of the guy that built our website six years ago. He doesn’t answer his phone or emails and his website went off line. So I think he moved to Costa Rica. We don’t have access to anything!”

There’s a reason that they’ve put off updating their website. Try to approach them with humility, first asking if they realize that the website could be improved? Mention only a few of the major issues that could be resolved to help increase traffic, drive sales and improve quality leads. All of these phrases tickle a boss’s ear!

Mention to them that you have done some research online and have a few ideas of local web design companies who can help. Ask your boss if you can reach out to a few of these companies and get some free quotes and advice on ways to improve your website. All of these suggestions should be said with a heart of humility hopefully showing your boss that all you care about is the success of the company and the impression that you make on your clients or customers.

So – Get started on your research and get ready to say, “Boss, we need a better website!”

How 5G is changing the technology world

It might seem like it was only yesterday that we were amazed by the dizzying speeds of 3G compared to basic GPRS (probably while proudly sporting the latest flip-phone.) But now, almost 20 years later, we’re facing the next generation of mobile connectivity in the shape of 5G. So what is 5G, and what does it mean for the future of business?

5G and the need for speed

In major cities and well-connected areas, most of us have become used to 4G connectivity – or 3G at the very least. We now expect a certain speed on our phones and tablets. But as the number of connected devices is growing and the pressure on existing networks is increasing, manufacturers and operators alike are pushing for capacity upgrades, as well as lower data costs.

5G is now hailed as the network capability that will support the framework for the huge amounts of data required not only to sustain the mobile and tablet market, but to power the large-scale development of Internet of Things. As more elements of our everyday lives become ‘smart’ we will see a significant increase in the information being transmitted, putting extraordinary pressure on the data networks.

How will 5G make a difference?

The key difference between 4G and 5G is not just the increased speed. The main objectives driving the 5G development include the following features:

  • Higher number of connected devices at any one time
  • Higher data volume per area unit
  • Lower battery consumption
  • Better coverage
  • Higher bit rates across larger coverage areas
  • Lower latencies
  • More supported devices
  • Lower infrastructure deployment costs
  • Higher versatility and scalability
  • Higher reliability of communication.

In other words, the result of a 5G rollout would be a super-efficient mobile network, delivering better performance at a lower investment. This would be warmly welcomed by the network operators who are desperate to reduce the cost of data transport at the same rate as the volume of data demand increases.

What 5G means for Internet of Things

Most hardware manufacturers and operators agree that 5G capacity will be critical in paving the way for an IoT future. By 2020, it is estimated that the installed base of IoT devices will have grown to almost 31 billion worldwide. By 2025 that number is likely to be over 75.4 billion devices. In terms of money, the global IoT market is predicted to grow at a Compound Annual Growth Rate of 28.5%.

As this sort of growth can’t be sustained by simply relying on the existing networks available, the industry will need to continue working on expanding the capability.

Who will benefit from 5G?

Apart from faster and – presumably more cost-effective – mobile data for the user, 5G would unlock plenty of benefits for the wider industry and governments. As we’ve discussed in previous blogs, IoT may well hold the key to the future of business across a wide range of sectors.

According to GrowthEnablers’ Market Pulse Report The main growth sectors for IoT are…

  • Smart Cities (26%)
  • Industrial IoT (24%)
  • Connected Health (20%)
  • Smart Homes (14%)
  • Connected Cars (7%)
  • Smart Utilities (4%)
  • Wearables (3%)

Based on this list, it’s hard to imagine any industry that wouldn’t be somehow affected by the IoT growth, although the full impact may be difficult to predict.

When will 5G arrive?

5G technology is not yet an agreed industry standard, and deploying 5G still requires a great deal of investment from telecom operators. While 2020 has been set as the target for rollout by most European mobile operators, it is far from a done deal. The success of 5G may depend on moves by competing technologies – as well as the expected rate of return on investment.

Time will tell whether 5G will emerge as the winning network standard, but it’s safe to say that huge, market-changing developments will take place in this field over the next few years.

Hosting nightmares and how to avoid them

We often hear about businesses that invest big money in developing software applications and cloud services, only to end up hosting their solutions at the cheapest possible level – causing all sorts of issues.

In this blog post, we’ll take a look at the various nightmare scenarios that can play out when dealing with sub-par web and application hosting.

Hosting outages

A low-cost hosting service often does not provide built-in redundancy of their services, which means that if your server fails there is no secondary server standing by to take over. It’s easy to imagine how this can have a negative impact on the average business, but for many organisations, it can lead to devastating scenarios that seriously limit their ability to operate.

  • Loss of revenue
    If your application is a major source of revenue for your business, it means that even a temporary outage can cost you serious money. Choosing a more secure hosting option may seem too expensive, but make sure to compare this cost to the potential financial loss of a server failure.
  • Loss of customers
    The modern customer is fickle. They expect great value and a dependable service. If your customers are unsatisfied and there are are no significant ‘barriers’ for them to leave your solution and turn to a competitor’s, an outage can cause an unexpected exodus.
  • Damage to reputation
    As with most things, bad news spread fast when it comes to service providers. It doesn’t require many unhappy customers to cause a ‘twitter storm’ – and once your service or application becomes known as being unreliable, it will take time and effort to rebuild your reputation.

Slow performance

It’s not just full service outages that can affect your hosting; you can also be impacted by slow processing speeds. This may be caused by the hosting provider using old and slow hardware, or by them having several websites and applications running on shared servers. When using shared hosting, a spike in traffic to one of the websites on the server can impact the performance for everyone.

  • Loss of productivity
    We have all come to expect online services to be pretty much instantaneous. However, slow services don’t just frustrate users, but can also significantly impact productivity over time. Employees often adapt to the speed of the service they use, which means that if they start to expect slow performance they will slow down their own output in alignment with the software.
  • Lower perceived value
    Any service that is seen as slow or lagging will immediately lose some of its perceived value to its users. If you are looking to retain customers over time, you may find that customers who are unhappy with the service performance are no longer willing to pay the same price for it.

Hacking

While most reputable hosting companies go to great lengths to keep their equipment safe, there are unfortunately those who compromise on security in order to provide a cheaper service.
Taking security risks can be an expensive and painful lesson to learn for everyone involved. As a client, you should always get full assurance from your hosting provider that they are keeping their operating systems up to date, applying security products, isolating user accounts, retaining server logs, and backing up content.

  • Loss/breach of data
    For most of us, data is money – and losing it can be expensive. In severe cases, the cost and impact of data loss can put an entire company out of business. A data breach, on the other hand, can incur costs on many other levels as it may put personal information at risk and cause damage that impacts other services.
  • Ransomware
    While ransomware at the hosting level is still a very rare thing, it does happen. In 2017, a Korean hosting company was forced to pay $1M to release the files for its 3,400 business websites – a sum which no doubt ended up impacting their ability to invest in the service of their customers.

Poor customer service

Customer service can be another nightmare challenge. When facing critical issues with your hosting service, the last thing you want is to have to wait 72 hours for a helpdesk reply, or not be able to reach anyone responsible. Every hour that you are kept waiting or unaware of your issue status can cost you dearly in terms of both money and trust.

A good hosting service provider relationship is built on clear expectations, contractual agreements – and dependable customer service.

Safeguard your data

There really are no shortcuts to keeping your data and services safe. If you want the best possible hosting that suits your needs as well as your budget, you need to do your homework by researching various options and comparing cost and value.

If you are unsure of what to look for in a hosting service, always take the time to talk through your options with a trusted technology partner or advisor. What is right for another business in your industry may not be right for you, so make sure you get the guidance you need.

As an established SMB, why do I need a better website? Part 1

I very often get this question when I talk to businesses in our target market, more specifically in construction and industrial services. So I decided to write a post about it, digging into the reason why all businesses deserve and should have a killer website!

It is a critical topic so that it will be long, I mean, very long. Therefore it will be a several multiple parts, and I will be adding to it every week to keep the momentum and sparkle interest.

Reason #1 –24 hours Online storefront

Your potential customers can find out about you and any of your services online. If you get most of your business through networking, personal connections and word of mouth,  they will most probably want to check out your website and those of the competition before doing business with you, wouldn’t you?

Reason #2 – Customer acquisition

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website that communicates value to your potential customers, you are not doing yourself any justice. Your ideal customer is already looking for you. It’s hard enough to convince people to take action so why would you consider missing out on those who are already in motion?

Reason #3 – Value

In Business, perceived value and actual value do not match. Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the actual cost of the products and services they purchase; instead, they merely have an internal feeling for how much specific products or services are worth to them. To increase the perceived value of a product or service, marketing and copywriting are critical to the value chain. Hence your online asset is vital to efficiently communicate higher value and how unique and different your product and services are.

 

 

Another perspective on SEO from Ben Lee, Founder of Rootstrap, I could not agree more

“Google doesn’t care about your optimized blog post.

And Amazon isn’t fooled by your search ranking hacks. If you’re thinking about paying someone to teach you SEO– Don’t. Save your money. It’s ancient history. You’ll be a 21st-century dinosaur. What, then?

Content.

The kind of stuff people actually love reading: — Because it offers real, actionable value — Because they’ll tell all their friends about it — Because it’s just too damn interesting to click away from And social media. Facebook, Linkedin, Instagram, Pinterest. Putting yourself and your work out there in a genuine, human way.

And finally, good ‘ole fashioned paid advertising is done right– Ads with punchy copy selling real products that solve real problems. Where to start? Learn from people who are doing it successfully.

Keep coming up with new and creative ideas.

Refine and clarify your message– Until you build a real following. The catch? A classroom won’t teach you how to do it. And there are no shortcuts. You’ll have to put in the hours.”

What’s happening with SEO

If you think you can game SEO and ask someone to rank your domain, think again.

So what is going on with SEO today:

#1: Google’s got a lot of data, and they’re utilizing it

It’s safe to say Google understands what users want by analyzing the massive amount of data it has. If we take off our SEO goggles, it’s hard to disagree.

Personally, I love the power of choice. I’d rather pick from a list of companies with reviews and comparison data than one that only includes websites that make it to the top of organic listings.

Also (as much as I hate to say it), I trust brands. I’d instead buy a TV from Best Buy than www.shop-cheap-tvs.com. Wouldn’t you?

#2: We’re moving into the “pay-to-play” era with Google

Not too long ago, Facebook moved into the “pay-to-play” era. Now Google’s headed that way.

Google’s primary source of revenue is advertising, counting for almost 90% of Google’s revenue in 2016. And one of their primary earners, display, is falling fast.

Google’s message is clear: If you want to sell directly through the Google platform, then you’ll need to pay for it.

But is SEO dead?

SEO is not dead. As long as people use Google search, SEO will be alive.

However, let’s recap. Money/buyer (i.e., purchase-intent) keywords are:

  1. Dominated by massive brands that 99% of the world can’t outrank (without spamming)
  2. Returning fewer product pages and more articles and other forms of content
  3. Triggering the knowledge graph, review aggregators, and more user-focused results

What this means is it’s time to reevaluate the landscape seriously. The days of ranking a products or services page first for these purchase-intent keywords are limited.

If we want to capture that traffic moving forward, there are three things we can do:

#1: Pay for it

It is very straightforward. I like to use paid search as a remarketing tactic. We capture traffic from all corners of the web, and then when those people are ready to buy (using those money keywords), we use highly targeted paid ads to snag their business.

#2: Create valuable content

Today, results are dominated by content that compares ratings and pricing for various products or services people search for.

No one shares, engages, or links to products and services pages. The fact is, no one except for us cares.

Instead of trying to jam those pages with links, create a piece of content that delivers what Google (and users) want. By creating value with your content, you open it up to earning social media shares and powerful links from relevant sites.

If you want to compete against the big dogs for organic search real estate, legal or construction services; content is your best option.

#3: Optimize your website for the web

It’s SEO (Search Engine Optimization), not GO (Google Optimization).

Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?

Each of these platforms offers unique benefits to the user. In a lot of cases, people looking for things on these platforms are likely to bypass Google altogether.

For example, l just moved into a house in west Toronto. I loathe shopping of any sort, so I allowed my girlfriend to manage the process for me. She ended up purchasing all of the furniture from Etsy (an e-commerce platform I knew very little about).

I asked her how she arrived there. Here is what she told me:

  • Pinterest – She used Pinterest search to find inspiration on how to decorate. Using keywords like “loft decorations,” she narrowed it down to the specific pieces of furniture she liked.
  • Amazon – She then went to Amazon and searched with keywords that are based on the furniture she liked on Pinterest. She was looking for rustic furniture. Amazon didn’t have a great selection of that type.
  • eBay – So she moved to eBay, knowing that she could find cheap, secondhand (i.e., rustic) furniture there. She found that most things were a little “too used,” so she moved on.
  • Etsy – Finally, she landed on Etsy, knowing they specialize in unique handmade items. She purchased all the furniture from there (and simultaneously broke my bank account).

Now, I realize she could’ve used Google to search for all these things. She chose not to, though, because she felt it was an extra step she didn’t have to take.

She chose to use those specific websites/platforms/search engines because each one was built to handle what she was looking for.

Applying this to your website

The long-winded point I’m trying to make is this:

It’s no longer just about optimizing your website for Google. It’s about optimizing your presence across the web.

By understanding who our target audience is and where they spend their time, we can attack those platforms and build an organic presence.

  • If you’re an attorney, you need to be on sites like AvvoLawyer.com and Find Law because they dominate the SERPS
  • If you’re a local business, Yelp and Thumbtack are crushing it right now
  • If you have an e-commerce store, get your product on as many platforms where your customers are as possible (including Pinterest)
  • If you sell large-ticket B2B services, SlideShare and LinkedIn are gold mines for connecting with C-suite executives looking for information

The list goes on and on.

Bringing it all home

Here is why we are not selling ongoing SEO.

We need to educate non-marketers that times have changed. We can’t just “rank and bank” for whatever we want anymore.

We don’t want to wait around until it’s too late. It IS NOT a phase. It is the way it’s going to be going forward, and we all need to get on board with it.

Google gets more intelligent, and as it evolves, we all need to adapt our approach to marketing and SEO. That doesn’t mean looking for ways to beat the search engine algorithms. Instead, we must learn to use them to our advantage.

INTERESTING FACTS ABOUT CLOUD HOSTING IN 2018

WHAT IS CLOUD HOSTING YOU MAY ASK?!

Welcome to the wonderful world of cloud hosting. Yes, it is a little annoying, but it is indeed something you need to know about when creating your website!

Cloud hosting services allow you to provide hosting on virtual servers. It will enable them to pull their computing resource from massive underlying networks of the physical web servers.

Most of the time, customers can tap their service as much as they want, all depending on their wishes at any stage. It will result in savings for the customer as they have to pay for everything they use. So, because they can access this at any time, they won’t need to pay for any additional capacity. I don’t know about you but, cost saving is always a winner!!

WHY IS CLOUD HOSTING SO IMPORTANT?

Cloud hosting is super relevant in today’s generation as it provides services that don’t match any other server. It provides powerful and efficient resources! 😊

These services include of:

  • It provides load balance servers, and this can be used to balance any traffic that becomes too much for the website to manage.
  • It provides flexibility and reliability of any resource and the hosting based servers.
  • The cloud makes automatic backup of the websites visited, which means the sites are reliable.
  • The users are charged for the resources that are being consumed.

HERE IS AN INFOGRAPHIC OF INTERESTING FACTS ON CLOUD

 

 

LEARNT ALL THE (NOT SO FUN FACTS) ABOUT CLOUD HOSTING?

I hope you didn’t find this too dull. I mean, if you are planning on building a website then you have to learn about this kind of stuff.

There are plenty more things that you will need to be aware of while you are in the process of creating your website. I am here to save the day!!

 

5 IMPORTANT WEB DESIGN FACTORS IN 2018

1. FIND YOUR TARGET AUDIENCE
Not all people are the same, so neither should your website. Take the time to figure out who it is that you want to target with your site. If you don’t have a solid grasp on who your audience is, then you can’t cater your web design to suit their needs, and they will become disinterested in what you have to say.

2. KEEP IT SIMPLE
People often complain when they visit a website that they don’t know where to go or where to look if they are looking for something. You should be displaying everything on your site in a simple, easy way to navigate from any format, this way you will be able to direct the viewer easier. If you have a simple layout then people won’t feel so overwhelmed when they first come to visit, this means they will spend more time on your website, and your bounce rate will reduce. User-friendly, simple sites are key!

3. CONTENT IS KING
Many people think that web design only concentrates on colors, font choices, images and logos to go to your website. People just don’t realize that actually, the content of a site is the most critical factor to consider when building a website to achieve success. You have to think about things, such as content layout and what exactly it says. This is why it is always important to keep your content up to date to show off to your audience that you are ahead of the competition.

4. MAKE IT RESPONSIVE
Every bugger has a mobile phone these days, so it is essential that your website is available to them as well as PC users. By having a responsive web design, you are creating the opportunity for users to reach you via their mobile device. And not only that, the size of your website will adjust to whatever size screen the user is viewing on. How cool is that?!

5. YOU GET WHAT YOU PAY FOR

When it comes to deciding who you would like to create your website, like most things, you will have to do your research. Make sure you consider things such as your budget – do not get too involved with agencies that work with big companies and make things more expensive for yourself. Then at the same time, you don’t want to be going too low on the prices, because like anything, you get what you pay for.

Do yourself a favor and consider each one of these vital web design steps so you can watch it grow into what you have always wanted. Ensure you give your audience the best first impressions and most importantly – have fun