As an established SMB, why do I need a better website? Part 1

I very often get this question when I talk to businesses in our target market, more specifically in construction and industrial services. So I decided to write a post about it, digging into the reason why all businesses deserve and should have a killer website!

It is a critical topic so that it will be long, I mean, very long. Therefore it will be a several multiple parts, and I will be adding to it every week to keep the momentum and sparkle interest.

Reason #1 –24 hours Online storefront

Your potential customers can find out about you and any of your services online. If you get most of your business through networking, personal connections and word of mouth,  they will most probably want to check out your website and those of the competition before doing business with you, wouldn’t you?

Reason #2 – Customer acquisition

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website that communicates value to your potential customers, you are not doing yourself any justice. Your ideal customer is already looking for you. It’s hard enough to convince people to take action so why would you consider missing out on those who are already in motion?

Reason #3 – Value

In Business, perceived value and actual value do not match. Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the actual cost of the products and services they purchase; instead, they merely have an internal feeling for how much specific products or services are worth to them. To increase the perceived value of a product or service, marketing and copywriting are critical to the value chain. Hence your online asset is vital to efficiently communicate higher value and how unique and different your product and services are.



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